Brochure CSR-Suntory Pepsico
Receiving a project with a diverse and informative data system over the course of more than 20 years of Suntory Pepsico's social activities is not an easy challenge for Lebrand's editorial and design team.
Lebrand proposed the concept of classifying four areas of operation of Suntory Pepsico over more than 20 years according to the growth and development process of trees.
The concept relates to the contribution, benefits, and maintenance of Suntory Pepsico's social activities such as planting trees.
In which, the four stages of Pepsi are divided and combined with the four stages of green plant as follows:
- Stage 1: Seeds sowing (Water and environment)
- Stage 2: Germination (The Embrace of compassion)
- Stage 3: Development (Education and training)
- Stage 4: Adulthood (Healthcare)
